Building a brand from an idea
It started as an idea shared within a small team. Instead of letting it stay a late-night conversation, we committed to it. We invested and divided the work so each of us owned a clear part of the business.
From there we built a social media presence from zero, learning what it takes to make strangers care about something new. Behind the scenes, I put my engineering background to work on dashboards for handling orders, so the team could see and manage every order in one place. The name stays under wraps for now, but the lessons in turning an idea into a brand are ones I carry into everything I build.
